Posts Tagged ‘pastis’

Ricard

From Paris Cafés to the Art Museum: A Ricard or Nothing

Pastis rivals rosé as the unofficial French drink of summer. The refreshing anise liqueur is a staple of many Paris cafés as well as most good picnics because of its breezy flavor and the drinker’s ability to control its strength (not to mention make it last for an hour) by diluting it with water. Ricard, the most popular brand of Pastis, has ingrained itself so deeply into the French culture that it now has its own retrospective at the Musée des Arts Décoratifs, focusing on the powerful and clever ways Ricard has promoted its brand over the past 80 years.

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